★incentives.guru
Walkthrough

One period, start to finish.

Ten reps, four plans, one month. From the signed plan to the audit pack, this is what a period looks like when the system runs it. Every screen is the live demo as it stands, not a mockup. The days are the story's clock.

  1. Day 1
  2. Day 9
  3. Day 15
  4. Day 20
  5. Day 31
  6. Day 36
  7. Day 37
  8. Day 40
  9. Day 45
Day 1 · Marcus, Enterprise AE

The plan is signed before the quarter starts.

Marcus's FY2026 plan document was generated from the plan itself, with their quota and their components merged in. It went to their manager for review and then to them for signature. The signed copy is frozen with a hash; a change to the plan later is a new document, not an edit.

  • ✓ Issued from a template per plan, one document per plan year
  • ✓ Manager review first, then the rep signs online
  • ✓ A signed plan for every paid rep is one of the audit pack's controls
Marcus Rivera's plan documents: the FY2026 Enterprise AE plan in manager review, the FY2025 plan signed, and a superseded copy.
Marcus's documents on the demo book: FY2026 in manager review, FY2025 signed.
Day 9 · Marcus, in Slack

A deal credits and the good news finds them.

Acme Corp moved to Closed Won in Salesforce. A trigger in the org pushed just that opportunity; the plan ran; the credit landed on Marcus's statement about ten seconds later, and a direct message told them. They asked the bot a follow-up and got an answer from their own numbers.

  • ✓ No polling, no nightly wait: triggers push only the records that changed
  • ✓ The DM links to the deal and the credit behind it
  • ✓ Tier countdown and what-ifs answered from their plan and pipeline
Revenue Coach · Slack DM
Message…
Day 15 · Marcus, on their statement

What does the Northwind deal pay me?

One open deal, one month, one button. The plan is run with that deal closed, so the number is what it would actually pay, with kickers and tier moves included, not a rate times an amount.

  • ✓ About fifteen seconds, on the statement page
  • ✓ The same engine run finance uses for a forecast
  • ✓ Reps stop asking comp ops to run the math
One open $150,000 deal, estimated by running the plan: +$24,188 if it closes in July.
Day 20 · Finance

The pipeline is priced before it closes.

Finance opens the open pipeline from Salesforce, picks what closes and when, and the scenario runs on a fork of the whole data set. Results come back as cost today against cost proposed, cost of sales, and who the money lands on.

  • ✓ Commit, best case, everything closes, expected value, or Monte Carlo
  • ✓ Every forecast is a scenario: compare it, share it, promote it
  • ✓ The denominator is booked revenue, so growth assumptions cannot flatter the ratio
The bottom-up forecast panel: nine open Salesforce deals by stage with amounts, and buttons for commit, best case, everything closes, expected value, Monte Carlo and pipeline spend.
The open pipeline on the demo book, nine deals, closed as written for this scenario.
Scenario results: cost today, cost proposed, extra cost, cost of sales today and proposed, reps paid more and less, cost by component, and a per-rep scatter.
Results against the live plan: cost of sales 23.9% today, 26.2% if the entire pipeline closes.
Day 31 · Ruth, comp ops

The month ends and the checklist starts ticking.

Sixteen tasks with owners and due dates off the close calendar. Ten of them complete on evidence rather than on someone's word: the import landed, the run finished, audits are clear, inquiries answered, plan documents signed, payouts locked, payroll file produced, statements sent.

  • ✓ Reminders in Slack and in the app for what is due
  • ✓ Sign-off refuses while a required task is open
  • ✓ The lock snapshots exactly what went to payroll
The August close checklist: automatic tasks marked done by the system with their evidence, owners, due dates, and one task waiting on open audit findings.
The August close on the demo book: automatic tasks done with their evidence, the open ones waiting on the audits.
Day 36 · Ruth and the HR system

The payroll file goes out in the shape payroll wants.

The locked month becomes a file: the columns, order, codes and filename the HR system expects, with a preview before it is sent. Every rep paid in the month gets their statement as a PDF in their inbox, logged per payee.

  • ✓ Generic totals, lines by component, or a Workday earnings import
  • ✓ A change to a locked month pays as an adjustment next time, never by rewriting history
  • ✓ Statements render on the server and email themselves
Payroll file formats: generic payee totals, generic lines by component, and a Workday earnings import, each with rows, columns and delimiter.
Three formats on the demo book, one of them a pipe-delimited Workday earnings import.
Day 37 · Finance

One page says what was paid.

Every row on the payments page was written when a month was locked and sent to payroll. No calculation run changes it. Where today's calculation differs from what was paid, the difference shows up as an adjustment for the next open month.

  • ✓ Paid to date, months sent, payees, lines, adjustments, recovered
  • ✓ The payroll file for each month, as it went out
  • ✓ Commission capitalization reads this ledger, not the live run
The payments page: paid to date, months sent to payroll, payees, lines, and a table of every pay month with its payroll file.
Seven months sent to payroll on the demo book, each with the file that went out.
Day 40 · Nora, Mid-Market AE

A question arrives with the math attached.

Nora's September ACV line looks wrong to them. They ask from their statement; the system attaches the calculation and the inquiry lands in the comp team's inbox with the evidence, assigned round-robin, with a time limit. A rep asking in Slack or the portal ends up in the same queue.

  • ✓ One inquiry per question, from every channel
  • ✓ Gate-by-gate answers for 'why isn't my deal crediting?'
  • ✓ Resolve, reopen, close, with the thread kept
The inquiries inbox: counts waiting on the team, not answered, waiting on a rep, past their time limit, and the open inquiries with category, priority and handler.
The comp team's inbox on the demo book: four open, each with a category, a priority and a clock.
Why isn't my deal crediting? · Statement page or Slack
Message…
Day 45 · The auditors

The binder was built while the month closed.

The audit pack for the period runs nine controls over the window from period start to the lock and marks each pass, exception or review. The zip carries the controls workbook, the payroll file, the signed plan documents, the checklist evidence, and a manifest of hashes.

  • ✓ Generated from the close, not assembled in April
  • ✓ Each control has its own severity and settings
  • ✓ A golden book of 261 hand-worked payment lines gates every release of the software itself
The audit pack page for July: nine controls with pass or review marks, the window, and the evidence row for each.
The July pack on the demo book: nine pass, one to review, generated from the close itself.

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