Sales incentives that just work.
Built to be driven by humans and accelerated by AI, so your team stays in control without drowning in mundane work.
Design plans visually. Calculate with confidence. Pay reps on time. Incentives.guru is the modern ICM built for finance, ops, and the reps depending on it.
Everything your comp team needs, in one place.
Ditch the spreadsheet chaos. Incentives.guru unifies plan design, calculation, approvals, and payout into one workflow-driven system.
Visual Workflow Builder
Drag and drop components to model even the most complex comp plans. No formulas hidden in cells.
Modern Tech Powered Calc Engine
Process millions of records in seconds with deterministic output. Every number is traceable back to its source.
Highly Configurable Reporting
Purpose-built views for reps, admins, and analysts. Build once, reuse everywhere, drill into any number.
Scenario Modeling
Branch the logic, branch the database, change what you want, and use the results to make real decisions. Run side-by-side what-ifs against live data, then promote the winner to production. A true game changer for plan design.
AI Agents
Natural-language plan design, anomaly detection, and rep-facing commission Q&A, built in.
Prebuilt Component Library
Tiered commissions, kickers, SPIFs, draws, MBOs, quotas, and more, drop-in components you can fork.
Native Integrations
Salesforce, HubSpot, NetSuite, Workday, ADP, Snowflake, sync actuals in, push payouts out.
Rep Dashboards
Reps see attainment, earnings, and YTD trends in real-time. Fewer tickets for comp ops.
Full Audit Trail
Every data change, every calc run, every override, captured and queryable.
Comp admins with superpowers.
Ask the Plan Designer agent to draft a new kicker. Let the Anomaly Agent flag outliers before you close the period. Give reps a Commission Concierge that answers "why did I get paid this?" in plain English.
- ✓ Plan Designer, natural-language plan drafting
- ✓ Scenario Modeling, what-if simulations & comparisons
- ✓ Revenue Coach, rep-facing earnings guidance
- ✓ Inquiry Admin, handle rep questions & disputes
- ✓ Data Analyst, ad-hoc exploration of your comp data
- ✓ Report Generation, auto-built visual reports
50+ prebuilt comp components. Fork anything.
Start from a library of battle-tested comp building blocks. Tiered commissions, kickers, draws, MBOs, SPIFs, leaderboards, and more.
Too many comp teams are just surviving thriving.
Closing the period. Chasing data. Patching spreadsheets. Fielding rep questions at 11pm. We get you out of survival mode and into a place where comp ops actually drives the business forward.
Let's make comp ops boring again.
See how teams replace their spreadsheets with Incentives.guru in under 30 days.
Book your demo