Sales incentives that just work.
Built to be driven by humans and accelerated by AI, so your team stays in control without drowning in mundane work.
Design plans visually. Calculate with confidence. Pay reps on time. Incentives.guru is the modern ICM built for finance, ops, and the reps depending on it.
Three people care about comp. Each gets a different answer.
A stage change in Salesforce, a new payout ten seconds later.
No polling and no nightly wait. Triggers in your org ping the platform with just the records that changed, a burst of edits becomes one recalculation, and the numbers are current before the rep has closed the tab.
One-click setup
Pick the fields to watch on the connector page, preview the generated triggers, and deploy. Remove them the same way.
Targeted, then reconciled
Only the changed opportunities and their line items are imported. A landing check confirms every record arrived, and a nightly full reconcile makes sure nothing drifts.
Why isn't my deal crediting?
Answered gate by gate: metric criteria, crediting rules, plan coverage, and the exact filter that excluded it. Read from the same tables the engine reads.
Reps never have to log in to know where they stand.
A direct message within a minute of a deal crediting. A bot that answers "how am I doing against my quota?" from the rep's own numbers. A home tab with earnings and attainment. All scoped so a rep only ever sees their own data.
- ✓ Deal-credited DMs with the amount and a link to the details
- ✓ Tier countdowns: distance to the next rate, and the deal that covers it
- ✓ What-if in chat: the payout impact of closing any open deal
- ✓ Pipeline nudges, onboarding drip for new hires, weekly manager digest
- ✓ /mypay for a private snapshot without leaving the channel
Know what the year costs before it happens.
Forecasting runs on the same engine as your plan, so the answer is the payout, not an estimate of it. Bottom-up from the pipeline, top-down from a finish percentage, or both in one scenario.
- ✓ The open pipeline straight from Salesforce, with the payout each stage adds
- ✓ Close, slip, or drop deals with a probability and a month
- ✓ One-click commit, best case, everything closes, expected value and Monte Carlo
- ✓ "What if the team finishes at 115%?" per measure, several projections at once
- ✓ Sweep a range of finishes and chart spend and cost of sales against each
- ✓ Every forecast is a scenario: compare it, share it, promote it
Close the period with fewer hands on it.
The assistant does the admin work, audits run on a schedule, and every scenario gets its own copy of the data in under a second.
Admin assistant with confirmation
Quota changes, crediting rules, plan assignments. The assistant looks up the current record, shows old and new on a card, and writes only after you approve. Revertable, and in the audit trail.
Scheduled audits
Describe a check in plain English. It is written, dry-run in a sandbox, and scheduled. Findings are tracked as new, still open, or resolved across runs.
Report builder with live data
Drag-and-drop canvas for the reports reps, admins and analysts see, with a live-data preview while you build, draft and publish states, and version history.
Sub-second sandboxes
Fork the whole data set into an isolated copy in well under a second. Scenarios and plan branches run on the fork; production is never touched.
Everything your comp team needs, in one place.
Ditch the spreadsheet chaos. Incentives.guru unifies plan design, calculation, approvals, and payout into one workflow-driven system.
Visual Workflow Builder
Drag and drop components to model even the most complex comp plans. No formulas hidden in cells.
Modern Tech Powered Calc Engine
Process millions of records in seconds with deterministic output. Every number is traceable back to its source.
Highly Configurable Reporting
Purpose-built views for reps, admins, and analysts. Build once, reuse everywhere, drill into any number.
Scenario Modeling
Branch the logic, branch the database, change what you want, and use the results to make real decisions. Run side-by-side what-ifs against live data, then promote the winner to production. A true game changer for plan design.
AI Agents
Natural-language plan design, anomaly detection, and rep-facing commission Q&A, built in.
Prebuilt Component Library
Tiered commissions, kickers, SPIFs, draws, MBOs, quotas, and more, drop-in components you can fork.
Real-time Salesforce Sync
Close a deal in Salesforce and the payout recalculates in about ten seconds. No polling, no nightly wait, with a scheduled reconcile as the safety net. HubSpot, NetSuite, Workday, ADP and Snowflake sync alongside.
Reps Live in Slack
A DM the moment a deal credits. Ask the bot how you are tracking and get your own numbers back. Earnings and attainment on the app home tab. Fewer tickets for comp ops.
Audits That Run Themselves
Every change, run and override is captured. Then describe a check in plain English: the assistant writes it, dry-runs it, schedules it, and tracks each finding until it is resolved.
Comp admins with superpowers.
Ask the Plan Designer agent to draft a new kicker. Let the Anomaly Agent flag outliers before you close the period. Give reps a Commission Concierge that answers "why did I get paid this?" in plain English.
- ✓ Admin Assistant, live quota and crediting changes behind a confirmation card
- ✓ Plan Designer, natural-language plan drafting
- ✓ Scenario Modeling, what-ifs, forecasts & comparisons
- ✓ Revenue Coach, in Slack, with tier countdowns and deal what-ifs
- ✓ Inquiry Admin, answers "why isn't my deal crediting?" gate by gate
- ✓ Data Analyst, ad-hoc exploration of your comp data
- ✓ Report Generation, auto-built visual reports
50+ prebuilt comp components. Fork anything.
Start from a library of battle-tested comp building blocks. Tiered commissions, kickers, draws, MBOs, SPIFs, leaderboards, and more.
Comp teams should be surviving thriving.
Closing the period. Chasing data. Patching spreadsheets. Fielding rep questions at 11pm. We get you out of survival mode and into a place where comp ops actually drives the business forward.
Let's make comp ops boring again.
See how teams replace their spreadsheets with Incentives.guru in under 30 days.
Book your demo