Incentives.guru vs CaptivateIQ
A well-liked mid-market ICM with a spreadsheet-style modeling layer. Strong rep experience, priced per payee with an implementation project up front.
| Incentives.guru | CaptivateIQ | |
|---|---|---|
| Price per payee per month | $30 flat, only for payees paid that month | $60 to $90 |
| Implementation fee | $0 | $15k to $50k |
| AI agents | Seven included, plus any you build yourself, no code | CaptivateIQ Agents (Comp Builder, Comp Ops, Revenue Planning) announced May 2026 in limited beta; Revenue Planning and Comp Builder reported generally available by October 2026. Pricing not published. |
| Staff or consultants to run it | Your comp team, no consultants. Ten of sixteen close tasks run themselves. | About one admin FTE or a consulting retainer per 1,000 payees, roughly $200k a year (buyer-reported) |
| Modules, integrations, AI usage billed separately | No. One price covers the platform. | Ask them |
| Scenario modeling on a fork of data and logic | Yes, every forecast and plan change is a scenario | Ask them |
| Period close checklist that completes on evidence | Yes, 10 of 16 tasks tick themselves | Ask them |
| SOX audit pack generated from the close | Yes, nine controls, hashed zip | Ask them |
| Real-time Salesforce sync | Yes, trigger-pushed, one record at a time | Ask them |
| Reps ask questions in Slack | Yes, answered from their own numbers | Ask them |
| AI model provider | Your choice, your keys: Claude, Bedrock, Gemini or OpenAI | Theirs, inside their platform |
| MCP server for your own AI tools | Yes, read-only, keyed per user, live | Announced May 2026, general availability planned for later in 2026 |
| Hosting | Our cloud, your cloud, or one server you own | Vendor cloud |
CaptivateIQ prices are third-party estimates of quote-only pricing as of November 2026 and vary by deal. “Ask them” means the answer depends on edition, module or contract. If your quote differs, tell us and we will correct the page.
Sources, checked November 3, 2026: CaptivateIQ Agents, launch release, May 14 2026, RuntimeWire, October 2026.
When CaptivateIQ is the right call
- •Your comp team thinks in spreadsheets and wants the calculation to look like one.
- •You already run their statements and your reps are happy with them.
- •You want a large vendor with a big partner ecosystem and are not price sensitive.
What you get here that you have to ask for there.
Every item below is on the live demo, not a roadmap.
Modeling on a fork, not in a sheet
A scenario copies the whole data set and the plan logic in under a second, changes one lever, and prices the year with the same engine that pays. Compare options side by side against the same baseline and promote the winner from the month you choose.
A close that ticks itself
Sixteen tasks off the close calendar. Ten complete on evidence: the import landed, the run finished, audits are clear, inquiries answered, plan documents signed, payouts locked, payroll file produced, statements sent.
The audit pack is a byproduct
Nine controls run over the period window at sign-off or lock and land in a hashed zip with the payroll file, the signed plan documents and the checklist evidence.
One price
$30 per paid payee per month. No implementation fee, no modules, no AI meter. Hosting in our cloud, yours, or one server.
Run your own numbers on the ROI calculator, or read one period start to finish.
Bring your CaptivateIQ quote.
Thirty minutes, your plan, your data. We will show you the same period on both prices.
Book a demo